Viafarini Open Studio

Fair

Mega Art Fair

1:00 PM · Apr 15 – 25

Mega Art Fair aims to give an alternative narrative to the consolidated gallery exhibition and art fair dynamics in terms of time and space. It wants to create a shared platform, an artistic lounge for encounter and socialisation within the art system, encouraging opportunities for work and dialogue between collectors and art world professionals. MEGA has been conceived by BeAdvisors Art Department and Mattia Pozzoni Art Advisory as a social space for art, where people gather to chat, have a drink, listen to music and talks, connecting artists, gallery owners, and curators with the audience. Open until late every day, MEGA provides an exceptional experience, leveraging a moment of visibility for the exhibited artists, the participating galleries and the whole artistic and creative system. The extended opening hours also speak of the inclusion of broader demographics compared to traditional art fair and exhibition models, allowing art to reach audiences who haven’t been engaged in the right way. Mega Art Fair changes its venue every year, inhabiting a reclaimed space and contributes to revitalising an urban redevelopment project in the heart of Milan, working closely with the neighbourhood and its inhabitants.