Marrakech Feb 2026

Other

A(rt)wareness

4:00 PM

Studio Twist

Over a decade ago, KAB’s founders, then involved in their own arts organization, rallied to support a friend with breast cancer. They developed an idea to express the human experience of breast cancer by reimagining the traditional canvas as a participatory sculpture. After some experimentation and partnerships with the right people, they developed and tested a technique for capturing chests in a plaster. The result was a white cast that was then customized by artists. The success of these chest casts as conversation starters, awareness builders and fundraising tools ultimately leading us to what is now the non-profit The Keep A Breast Foundation. Through art, we can uniquely communicate and express deep, complex concepts and emotions.